The stunning 1984 debut.. directed by who?

aj December 07, 2009 Advertising 1 Comment

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Apple's 1984 TV commercial

Apple’s 1984 TV commercial

Considered to be a masterpiece in advertising, Apple’s stunning “1984″ advertisement, which aired during the third quarter of Super Bowl XVII on January 22, 1984, announced the introduction of the Macintosh.

The 60-second TV advertisement was produced at a cost of $900,000 and had the looks of a big budget movie. It sent a message to viewers that Apple was an independent company creating a revolutionary product that would change the technology landscape.

Who directed Apple's "1984" television commercial?
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One Response to “The stunning 1984 debut.. directed by who?”

  1. aj said:

    Dec 08, 09 at 8:16 am

    Ridley Scott had just finished up work on his science fiction classic Blade Runner when he directed Apple’s legendary “1984″ commercial.

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