Design from the inside out
Jonathan Ive, Senior Vice President of Design at Apple. Image credit: Apple
Apple is known for using new materials, technology and manufacturing processes to better its products. Some of the more notable examples of this include the use of colored, translucent plastic in the iMac and the Titanium case of the PowerBook G4.
In a 2008 product release event, Apple's Senior VP of Design Jonathan Ive described what feature and what Apple product by saying "in many ways, I think, it's more beautiful internally than it is externally"?
