Design from the inside out
Jonathan Ive, Senior Vice President of Design at Apple. Image credit: Apple
Apple is known for using new materials, technology and manufacturing processes to better its products. Some of the more notable examples of this include the use of colored, translucent plastic in the iMac and the Titanium case of the PowerBook G4.
In a 2008 product release event, Apple's Senior VP of Design Jonathan Ive described what feature and what Apple product by saying "in many ways, I think, it's more beautiful internally than it is externally"?
aj said:
Dec 02, 09 at 8:55 amThe answer to this question is ‘D’ the “MacBook/MacBook Pro unibody enclosure”.
The new MacBook was announced on October 14, 2008. The enclosure of the laptop is machined from 1 solid block of aluminum. In a movie titled “Unibody Enclosure” (see http://www.apple.com/macbookpro/design.html) on Apple’s website, Jonathan Ive explains the process of designing and engineering the enclosure.
Part of this video is also featured in the new film “Objectified”, a documentary about design and the relationship people have with manufactured objects. (See http://www.objectifiedfilm.com/ for more information.)