Apple launches QuickTime 4 and clogs the Internet

Apple QuickTime Player, version 4

Apple QuickTime Player, version 4. Image credit: Apple

Since Apple first launched QuickTime in 1991, it’s become the go-to solution for handling almost any audio, video and media task on both Macs and Windows PCs. Apple has promoted each new release of QuickTime in part by offering current movie trailers on its website.

One of the biggest releases in QuickTime history was version 4, released on June 8, 1999. It included a key feature: support for streaming media. This new feature meant that users could now play video over the Internet either from a file stored on a server or from a live broadcast right away — without waiting to download the entire video file.

What movie did Apple use to promote the launch of QuickTime 4, prompting a record-breaking 25 million downloads?
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4 Responses to “Apple launches QuickTime 4 and clogs the Internet”

  1. aj said:

    Dec 22, 09 at 8:21 am

    Apple promoted the release of QuickTime 4 with the trailer for Star Wars Episode I: The Phantom Menace. By the end of August 1999, it had already been downloaded an astounding 13 million times. Over 25 million downloads (approximately 450 terabytes of data) clogged the Internet in the first months. George Lucas chose QuickTime as the exclusive distribution platform for the Internet version of the Star Wars movie trailer.

  2. Chris Cogdon's Blog - Apple Maps - Not as Bad as it Could Have been said:

    Sep 27, 12 at 8:00 pm

    [...] a chance. That honour has to go to Apple's Quicktime 4, with its skeubarfic volume [...]

  3. The Brushed Metal Diaries: An Introduction, a Trojan Horse and a History of Abuse — 512 Pixels said:

    Mar 08, 13 at 1:03 pm

    [...] single window in MacOS, replaced with a slick UI with embedded buttons, dials and more:Image via Daily Apple QuizIn hindsight, QuickTime 4 might be one of the best trojan horses Apple ever released. Everyone was [...]

  4. hydravid video distribution software said:

    Jan 10, 14 at 9:04 pm

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